Marketers and business owners cant escape the reality that social media live streaming has turned out to be in 2022. It is a video strategy that engages viewers in immediate yet authentic ways that other forms of content cannot. TikTok quickly leveraged the impact of live streaming by adding the feature to its arsenal. No wonder adding this feature resulted in a 99 percent boom in the live streaming industry between April 2019 and April 2020! In this post, we will discuss how TikTok is advancing towards building a powerful live-streaming platform for businesses and creators worldwide. Lets get started!

What are the major advances in live streaming on TikTok?

TikTok has been quite vocal about doubling down on live streaming and has released several updates related to the trend. Lets check out the latest updates it released in the last couple of years that will lay the foundation for its live-streaming capabilities.

1. TikTok Events

TikTok allows creators to make an event card that helps promote their upcoming live streaming events. The card comes with a register now CTA that encourages users to participate in the stream. This is an excellent way to build brand awareness and keep the audience engaged.

2. Q&A

Creators can make the stream more engaging by adding Q&A sessions. In this, viewers can ask questions, which will appear on the screen while creators try to answer them. This to-and-fro can significantly boost stream engagement.

3. Picture-in-Picture

Another helpful update TikTok released for live streaming is Picture-in-Picture. This helps creators go on with the live streaming event while using their smart devices for other purposes. In other words, closing the application wont pause or end the live stream. You can pin the stream to the corner of your screen.

4. Assign Moderators

Live events can get out of control if not run carefully. Therefore, TikTok allows creators to add moderators to the stream and empowers them to block or mute users on the stream. This helps keep the stream away from unruly users and toxic behavior.

5. Live Guests

Go live with your contacts or people watching your stream! The LIVE Together update gives creators the opportunity to stream with their contacts or with people that have joined the stream. You will share the same stream with live guests through split-screen. The update now allows all users to live stream, unlike earlier when only users with over 5000 followers could go live with guests.

6. Live Shopping

Users in the live stream now have shopping opportunities (shopportunities! ) on TikTok. Although live shopping is a feature in progress, it has the potential to redefine online shopping as technologies like virtual reality and artificial intelligence become more advanced.

Final remarks!

TikTok intends to create a social media platform that provides a complete interactive video streaming experience. The real-time interaction is a major boost for brands and creators that wish to engage with their audience on a much personal level. Creating and sharing pre-recorded videos is quite limiting in an era where customers wish to interact with their favorite brands and see their human side. Live streaming on TikTok ticks all such boxes and provides us with a social media platform conducive to building strong business-customer relationships. Did you find this post helpful? Let us know in the comments. Also, dont forget to check out other informative posts on the blog!