Marketing is a broader strategy that slides into customers lives. Sometimes without them even knowing or making an effort to find out about a certain product.
When they do it’s also to guide them for a surprise with our offerings. As marketers, we consider every stage of the process. We know which ad has led customers to search for a product, what all they were considering before buying, and the most elementary – when did they choose to buy or not buy. The elementary proud moments for a marketer is when the former happens and that too with a cultural outset.
Although, we know that it’s a part of their language we still don’t know what is it that they are talking about. Such phases are just surface level understanding of the market and but the conversion rate falls flat.
This is the offset of the noise when we launch campaigns. In most cases these tailored conversations are spoken in quantity but the quality tells us something different.
Our research was correct, the targeting made sense, but our aspirations got us confused with what the customers wanted or rather needed. These mistakes happen a lot of time because brands couldn’t match their influencer marketing strategy.
In digital marketing this one of the main reason behind the distrust of brands and their customers. Sometimes such an act can even be detrimental instead of just going flat. Brands, have had to apologize to their core base in the hopes of getting new customers.
Marketers have sometimes taken their regulars for granted by not knowing the social currents.
PIPA Media, the best influencer marketing agency in Dubai keeps the analytics grounded to the brand and the influencers. A product placement that’s done with the most organic usage.
